Technology and creativity are not mutually exclusive. They go hand-in-hand.
That's the message of Intermitten. It's a conference happening this Friday and Saturday in Ann Arbor.
The conference will be exploring all the ways that successful business efforts contain a healthy mix of creativity and technology.
When we talk about technology and creativity, it's often framed as an either-or situation. But Trevor Mays, marketing chair with Intermitten, told us that doesn't have to be the case.
"Those two groups polarize themselves and see themselves as one or the other, and in some places, those communities can even be at odds with one another," Mays said.
"We thought that that doesn't have to be the way. And what really drove that was the discovery that so many of the people who work in our tech groups, and the community at large, are very dialed into each other's work."
Listen to the full interview above with Mays as he talks more about the conference and the variety of companies that are going to attend.
Trevor Mays is the marketing chair with Intermitten. He tweets @duotsm.