Tourism researchers at Michigan State University predict a strong year for the travel sector, despite a ‘wildcard.’
The Great Lakes are more than 90 percent frozen for the first time in decades, a cooler summer season has often historically put a damper on Michigan travel. But MSU tourism researchers with the university's Department of Community Sustainability say they’re predicting a four-point-five percent increase in hotel and motel tax receipts this year. They say 2013 saw an uptick in travel despite the fact that it was appreciably colder than in 2012.
Some national trends help, they say: an improving economy, growth in leisure travel – as well as the Pure Michigan advertising push.
Also in Michigan’s favor, travelers these days tend to look for “authentic” local experiences. They seek regional wineries, craft brews and local culinary treasures.
Tourism leaders met today at the Grand Traverse Resort & Spa in Acme.