Led by Marivi Bryant, founder of HOME Agency, a people-first creative and strategy firm based in Traverse City, this workshop explores how arts organizations and artists can use storytelling and social media to inspire connection and drive fundraising. With experience helping mission-driven brands grow through authentic content and community engagement, Marivi will guide participants in identifying their unique stories, translating them into meaningful online communication, and using simple strategies to turn audiences into advocates and supporters.

Attendees will leave with practical tools to:

Clarify and share their story in a way that feels authentic and compelling

Use social media with purpose to grow community and engagement

Connect storytelling to fundraising goals in a sustainable, values-driven way