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Brooklyn? A hipster haven. Silicon Valley? Tech innovation. What's Detroit's identity today?

UM professor Jeff DeGraff and Detroit Regional Chamber CEO Sandy Baruah talk about Detroit's next identity on Stateside.
Jodi Westrick
UM professor Jeff DeGraff and Detroit Regional Chamber CEO Sandy Baruah talk about Detroit's next identity on Stateside.

The Next Idea

If everyone knows of 20th century Detroit as the Motor City, what's Detroit's identity today and what should it be for the future? Every Thursday on our Next Idea segment, we look at the innovations and we look at the new ideas that could reshape Michigan. 

Today, Detroit Regional Chamber CEOSandy Baruahand University of Michigan Ross Business School ProfessorJeff DeGraffexplored questions about the city’s brand and whether the big developments in downtown Detroit, Midtown andCorktownare being felt in the neighborhoods. 

 Listen to UM professor Jeff DeGraff and Detroit Regional Chamber CEO Sandy Baruah talk about the city’s future identity on Stateside.

Join the conversation in the comments section below, onTwitterorFacebook, or let us know yourNext Ideahere.

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