Michigan Business & Economy

Your web browser may soon become your favorite grocery store

Michigan Public | By Stateside Staff

Published May 13, 2015 at 5:24 PM EDT

E-commerce could soon replace trips to the produce department.

Amitabh Sinha tells us about the future of grocery shopping and e-commerce.

Online shopping for groceries and consumer packaged goods is lagging way behind other forms of online shopping.

Amitabh Sinha is a professor of technology and operations at the Ross School of Business at the University of Michigan. He’s been studying e-commerce of groceries, and he thinks grocery chains and retailers that don't get onboard with e-commerce could go the way of Circuit City or Borders.

Sinha says e-commerce technology is advancing at a rate that makes it impossible for retailers and grocery chains to ignore.

Listen above to our conversation with Amitabh Sinha.