Fundraising veteran Beth Stoner Wiegand will facilitate a detailed, hands-on workshop regarding the art of writing donor appeal letters.

What are the ingredients for a compelling Appeal Letter?

Fundraising veteran Beth Stoner Wiegand will facilitate a detailed, hands-on workshop regarding the art of writing donor appeal letters. In this three-hour session, we’ll look closely at what makes a letter purposeful, compelling, and how thoughtful practices, like audience segmentation and handwritten touches, can deepen prospect connections resulting in favorable results. Participants will have time to work on their own letters and leave with a solid draft or an improved version ready for use.

Facilitator: Beth Stoner-Weigand
A graduate of Indiana University with a BS in Music Performance, Beth’s first job was working for a US Senator before moving to a federal agency, the National Endowment of the Arts in Washington, D.C., followed by 22 years serving in a variety of roles in the Advancement Department at Interlochen Center for the Arts. When she isn’t golfing, sailing, gardening or on a travel adventure, she will be consulting, coaching or conducting annual teaching seminars in fundraising for Extended Education Services at Northwestern Michigan College, underwritten in part by Rotary Charities of Traverse City. She lives on Old Mission Peninsula with husband Bruce.

Audience: Who is this for?
This session is designed for: Organizations