Online readers of the Detroit Free Press logged on last week and were greeted with a surprise: No more traditional Olde English typeface known as "Blackletter".
Instead, readers found a custom typeface: Unify Sans and Unify Serif, to be specific. And a blue circle, which is the look of USA Today.
And that's exactly what the owners of the Free Press want, because the venerable Detroit paper is owned by Gannett/USA Today Network. Immediately, howls of dismay and outrage went up on social media.