For many visitors, Traverse City is the heart of Up North.
The natural beauty is complemented by the town’s vibrant culture of fine foods, craft beer and endless festivals.
But for locals, all that popularity comes at a cost.
Things are becoming more expensive, and jobs and housing are harder to find.
Some people are leaving, while others worry about the future of Traverse City’s small town charm.
Interlochen Public Radio’s Aaron Selbig reports.